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Evidence Guide: SFLDEC012 - Interpret floristry design briefs

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SFLDEC012 - Interpret floristry design briefs

What evidence can you provide to prove your understanding of each of the following citeria?

Determine customer needs and product expectations.

  1. Discuss and clarify function and quantity of floristry products to be designed.
  2. Identify any operational constraints for display or use of floristry products.
  3. Determine specific customer preferences for colour, style and flower and plant materials.
  4. Determine customer budget and define parameters.
  5. Contribute ideas to enhance customer proposal.
  6. Agree on timeframes for presentation of designs.
  7. Create records and notes to administer customer details and requirements.
Discuss and clarify function and quantity of floristry products to be designed.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify any operational constraints for display or use of floristry products.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine specific customer preferences for colour, style and flower and plant materials.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine customer budget and define parameters.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Contribute ideas to enhance customer proposal.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Agree on timeframes for presentation of designs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create records and notes to administer customer details and requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adhere to design brief.

  1. Work within identified design specifications to generate, trial and evaluate customer designs.
  2. Adapt designs within budgetary and operational constraints where customer brief is impractical.
Work within identified design specifications to generate, trial and evaluate customer designs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adapt designs within budgetary and operational constraints where customer brief is impractical.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Liaise with customer to finalise design brief.

  1. Hold ongoing discussions about designs to satisfy customer product expectations.
  2. Present creative ideas for floristry designs, accurately describe proposed design and use basic sketches and photographs as required.
  3. Present and negotiate different creative options to enhance customer brief.
  4. Seek and act on client feedback.
  5. Negotiate final cost and details and obtain customer approval to proceed with construction of specific designs.
  6. Ensure construction job specifications incorporate all details of finalised design brief.
Hold ongoing discussions about designs to satisfy customer product expectations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present creative ideas for floristry designs, accurately describe proposed design and use basic sketches and photographs as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present and negotiate different creative options to enhance customer brief.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek and act on client feedback.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate final cost and details and obtain customer approval to proceed with construction of specific designs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure construction job specifications incorporate all details of finalised design brief.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine customer needs and product expectations.

  1. Discuss and clarify function and quantity of floristry products to be designed.
  2. Identify any operational constraints for display or use of floristry products.
  3. Determine specific customer preferences for colour, style and flower and plant materials.
  4. Determine customer budget and define parameters.
  5. Contribute ideas to enhance customer proposal.
  6. Agree on timeframes for presentation of designs.
  7. Create records and notes to administer customer details and requirements.
Discuss and clarify function and quantity of floristry products to be designed.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify any operational constraints for display or use of floristry products.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine specific customer preferences for colour, style and flower and plant materials.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine customer budget and define parameters.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Contribute ideas to enhance customer proposal.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Agree on timeframes for presentation of designs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create records and notes to administer customer details and requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adhere to design brief.

  1. Work within identified design specifications to generate, trial and evaluate customer designs.
  2. Adapt designs within budgetary and operational constraints where customer brief is impractical.
Work within identified design specifications to generate, trial and evaluate customer designs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adapt designs within budgetary and operational constraints where customer brief is impractical.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Liaise with customer to finalise design brief.

  1. Hold ongoing discussions about designs to satisfy customer product expectations.
  2. Present creative ideas for floristry designs, accurately describe proposed design and use basic sketches and photographs as required.
  3. Present and negotiate different creative options to enhance customer brief.
  4. Seek and act on client feedback.
  5. Negotiate final cost and details and obtain customer approval to proceed with construction of specific designs.
  6. Ensure construction job specifications incorporate all details of finalised design brief.
Hold ongoing discussions about designs to satisfy customer product expectations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present creative ideas for floristry designs, accurately describe proposed design and use basic sketches and photographs as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present and negotiate different creative options to enhance customer brief.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek and act on client feedback.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate final cost and details and obtain customer approval to proceed with construction of specific designs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure construction job specifications incorporate all details of finalised design brief.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine customer needs and product expectations.

1.1 Discuss and clarify function and quantity of floristry products to be designed.

1.2 Identify any operational constraints for display or use of floristry products.

1.3 Determine specific customer preferences for colour, style and flower and plant materials.

1.4 Determine customer budget and define parameters.

1.5 Contribute ideas to enhance customer proposal.

1.6 Agree on timeframes for presentation of designs.

1.7 Create records and notes to administer customer details and requirements.

2. Adhere to design brief.

2.1 Work within identified design specifications to generate, trial and evaluate customer designs.

2.2 Adapt designs within budgetary and operational constraints where customer brief is impractical.

3. Liaise with customer to finalise design brief.

3.1 Hold ongoing discussions about designs to satisfy customer product expectations.

3.2 Present creative ideas for floristry designs, accurately describe proposed design and use basic sketches and photographs as required.

3.3 Present and negotiate different creative options to enhance customer brief.

3.4 Seek and act on client feedback.

3.5 Negotiate final cost and details and obtain customer approval to proceed with construction of specific designs.

3.6 Ensure construction job specifications incorporate all details of finalised design brief.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine customer needs and product expectations.

1.1 Discuss and clarify function and quantity of floristry products to be designed.

1.2 Identify any operational constraints for display or use of floristry products.

1.3 Determine specific customer preferences for colour, style and flower and plant materials.

1.4 Determine customer budget and define parameters.

1.5 Contribute ideas to enhance customer proposal.

1.6 Agree on timeframes for presentation of designs.

1.7 Create records and notes to administer customer details and requirements.

2. Adhere to design brief.

2.1 Work within identified design specifications to generate, trial and evaluate customer designs.

2.2 Adapt designs within budgetary and operational constraints where customer brief is impractical.

3. Liaise with customer to finalise design brief.

3.1 Hold ongoing discussions about designs to satisfy customer product expectations.

3.2 Present creative ideas for floristry designs, accurately describe proposed design and use basic sketches and photographs as required.

3.3 Present and negotiate different creative options to enhance customer brief.

3.4 Seek and act on client feedback.

3.5 Negotiate final cost and details and obtain customer approval to proceed with construction of specific designs.

3.6 Ensure construction job specifications incorporate all details of finalised design brief.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

interpret initial customer briefs and liaise with customers to finalise design briefs for custom made floristry products of two types to be chosen from the following list:

arrangements for a party

religious celebration products

Mother’s Day gift

Valentine’s Day gift

birthday gift.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

different ways that floristry industry customers present initial briefs:

verbal

written

format, inclusions and terminology of typical written design briefs presented to florists

different methods for presenting floristry design ideas in response to a brief:

verbal

written

using basic sketches and photographs

key features of floristry products, themes and styles for:

parties

religious celebrations

mother’s day

valentine’s day

birthday gifts.